Needs Assessment
What is it? A needs assessment is the process of collecting information about an expressed or implied organizational need that could impact project scope Why do we need it? It helps us to identify...
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User Persona / Scenario
What is it? A characterization and detailed profile of users based on digital behaviour, marketing segments, and demographics Why do we need it? Help clients and project teams think from various...
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Current Site Evaluation
What is it? A usability inspection and assessment of a website against established, recognized human factors and usability principles, usually conducted by a usability specialist Why do we need it? A...
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Competitive UX Audit
What is it? User experience evaluation of competitive or best practice sites or products Why do we need it? To discover which competitive website delivers a good user experience and to analyze which...
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Usability Testing / Reporting
What is it? Users are asked to carry out tasks according to defined scripts while being objectively observed Why do we need it? To ensure that designs are usable and that users can carry out tasks...
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Card Sorting
What is it? A technique that helps determine the information hierarchy of a website by writing content items on cards and placing the cards into logical groups to reveal the relationship between the...
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Prototype
What is it? A working model of a website, clickable with the appearance of being functional, usually built for demonstration purposes. Why do we need it? Provides a tangible, concrete concept that...
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User Experience Deliverables
Learn the definition of each user experience deliverables for each project phase and see some best examples.
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Microsite User Experience
Learn the definition of Microsite and how to create a successful microsite user experience. Presentation created by Publicis Canada.
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User Experience Design
What is User Experience Design? Learn the basic concept of User Experience design and why it is important.
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